Main Article Content
In the current era influential users are increasers rapidly. The detection influential users is critical task between researcher. In this research work proposed a technique through which we can identified influential users. The presented research work illustrate that in some of early studies influential users in the social networks were determined using topology as well as characteristics of networks. In this paper categorize the influential users on the basis of their belongingness (product /category wise). This will facilitate reach-ability of the product information to interested/ related customers. This categorization will help the telemarketing companies to target influential users of the category for their product advertisement in more intensive manner so as to get tremendous response from product related customers.