Marketing of Information Products and Services at Invertis University Library: A Case Study

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Priya Shukla, Dr. Salma Khan

Abstract

Marketing and information products are a very important role in creating library awareness and information products and services. The needs of modern information management, including the advent of information and communication technology (ICT), which brings different competitors to the delivery of information services, require a new approach from university libraries to reach users, which greatly benefits marketing. This paper examines the strategies used by African libraries to market its services and services to users and the problems they face. The design was approved for this study. Questionnaire was designed and used for data collection. The targeted sample method was used to select four universities in the Bareilly category in this study. The findings revealed that Bareilly University libraries, like their counterparts on other continents, integrate strategically into the library of marketing and information on various strategies. It was also found that Bareilly Libraries' most widely used marketing strategies and resources are library publishing (memo, summaries, newsletters), orientation exercises, website and flyers. Research has equally highlighted the low use of social media platforms such as Facebook, blogs, Twitter, marketing email notifications. Lack of marketing strategy, lack of marketing strategy, lack of resources and respondent funding cited as some of the barriers to marketing and information resources. It was therefore recommended among other things, that university libraries should create an effective marketing plan that fully emphasizes users; this will help determine the users' needs for effective and efficient information service delivery.

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